Should You Pair Your Publication with a Podcast?

A huge advertising draw for local businesses is getting interviewed on a podcast.

People love to talk about themselves, and most people have never been asked to share their story in this way.

A podcast feature is one of the most popular services I offer at Laguna Beach Living.

I’m not a professional podcaster by any means, but I’m a good listener — I want to know how they started their business and how their town has shaped them. It’s as simple as that. You don’t need to do a deep dive into investigative journalism… you just have to be curious, have a list of questions, and ears to listen.

 I have two podcast interviews this week for different Laguna Beach Living ads — both in completely different genres: a local jewelry maker and a local sports massage therapist.

Offering this type of experience makes my advertising packages more valuable and makes businesses even more excited about partnering.

When you join the City Living Network, we share our step-by-step guide on how to start your podcast (for free) and get it uploaded to all the major podcasting platforms like Apple Podcasts and Spotify.