LAGUNA BEACH LIVING

Created by CLN’s founder, Lindsay DeLong, Laguna beach Living was Our original city guide that sparked a NATIONAL network of success.

Project Details

From concept to creation, Laguna Beach Living launched in 2019 as the ultimate guide to Laguna Beach’s culture and community. Today, it reaches over 1.1 million people every month and has inspired the growth of 18 additional city blogs under the City Living Network.

Built and developed by Lindsay DeLong, Laguna Beach Living went from an idea to a thriving publication that features over 300+ articles highlighting local businesses, entrepreneurs, events, and adventures.
With 23k Instagram subscribers, a podcast, and viral TikTok content garnering 1.8 million views, Laguna Beach Living has become a trusted resource for locals and visitors alike.
- Website Design & Development: Built from scratch, including branding, layout, and user experience optimization.
- Content Creation: Authored and published 300+ articles, blending professional journalism with a hyperlocal perspective.
- Community Engagement: Developed a strong online presence with 23k Instagram followers, a viral TikTok strategy, and a podcast showcasing Laguna Beach stories.
- Network Expansion: Established Laguna Beach Living as the flagship city of the City Living Network, laying the groundwork for launching 18 additional cities.
- Social Media Strategy: Created viral campaigns and visuals, including content that reached millions of viewers.
- Industry Recognition: Established Laguna Beach Living as the premier online publication in Orange County.
- Massive Reach: Currently connects with over 1.1 million people each month through articles, social media, and email campaigns.
- Viral Impact: TikTok success with 1.8 million views on a single video and viral moments like puppy picnics and hike clubs.
- Sustainable Growth: Turned a local guide into a profitable business, inspiring others to build their own guides in their own cities.