5 Ways to Use a Podcast to Grow Your City-Specific Publication
Podcasting has become one of the most popular forms of content in the last couple of years! From storytelling to interviews and hard-hitting news, podcasting is likely to continue growing – and with platforms like YouTube pushing for more video-style podcasts, there’s no better time to use a podcast to grow your blog or city-specific publication.
In this guide, we’ll be discussing 5 ways to use a podcast to grow your blog in 2023.
If you don’t yet have a blog, but you’ve been dreaming of starting one – look no further! Here at the City Living Network, we help you launch, manage and monetize a city-specific publication in just 30 days. Chances are, your city needs a sleek, modern, and unique hub to share events, local businesses, and artisans. You can get started today by booking a free call with our founder, Lindsay → here.
5 ways to grow your blog with a podcast
Share exclusive content
Podcasts are a great way to share exclusive content that may not fit into your blogs online format. For example, you can use your podcast to share behind-the-scenes stories and interviews with local figures that your readers won’t find anywhere else. It’s also a great way to showcase behind-the-scenes with local brands and their founders! Share exclusive insider interviews with your audience using a podcast.
Reach new audiences
Podcasts are actually a great way to reach new audiences who may not be familiar with your blog or publication. Utilizing podcast show notes can be a great tool for SEO (search engine optimization), helping search engines to index your content and push you to new audiences. By sharing content in this format, you can also attract listeners who may not have otherwise stumbled upon your publication.
Platforms like YouTube are pushing more ‘podcasting’ content – which means they could feature the podcast for your blog and help you reach an audience you might have otherwise missed. This is just one example as well – you can list your podcast on so many platforms these days that will simply help you reach more and more new listeners and followers.
Build a community
Podcasts can be a great way to build an online community around your blog. By encouraging your listeners to share their thoughts and opinions on the topics you discuss, you can create a sense of engagement and connection with your readers and listeners. Plus, when you’re interviewing guests, you can give your audience a chance to ask questions! Getting them even more involved with the content you’re creating.
Increase engagement with your readers
Podcasts can also be used to increase engagement with your existing readers. By hosting a podcast in which you discuss the latest news and happenings in your city, you can encourage your readers to tune in and stay up-to-date on the latest developments and interviews! You can also give your audience a chance to have input into who you’re interviewing and what businesses you’re featuring.
Increase your publications monetization
Of course one of the biggest steps in launching your blog is figuring out how to make money from it. Since you can grow a podcast right alongside your new publication – you can also offer advertising spots to local businesses on the podcast and the blog! Plus you’ll have an even bigger way to promote the brands – by offering to interview the founders for the podcast. When you have more platforms to spread your reach, you’ll have an easier time making money from your new blog.
When you launch a podcast, it’s important to keep in mind that the quality of your content is key. Make sure to invest in good equipment, have a quiet space to record from, and have a clear script and list of questions for your interviewee. Additionally, it’s important to have a consistent schedule for your podcast, so your listeners can know when to expect new episodes!
Another important aspect of launching a podcast is to identify your target audience and tailor your content according to their interests. For example, if you’re running a city-specific publication like lagunabeachliving.com, then your podcast should also cover the topic of Laguna Beach and give listeners chances to connect with the area and the locals.
Make sure to have plenty of guest interviews as well! It will not only give your listeners a new perspective, but it’ll also help you leverage the audience of the interviewee and give your audience a chance to engage and ask questions.
Promoting your podcast is crucial, so make sure you use your social media, blog, and newsletter to promote your podcast and reach the widest audience possible. Consider collaborating with other local podcasts as well to cross-promote and grow your audience.
In conclusion, a podcast can be a powerful tool for growing your city-specific publication. By sharing exclusive content, reaching new audiences, building a community, increasing engagement with your readers, and increasing your publication's visibility, you can reach new listeners and build a stronger connection with your existing readers. With a little bit of planning and promotion, your podcast can be a valuable asset to your publication.
If you’d like to learn more about how you can launch a city-specific publication and manage your own podcast, then get in touch with our founder, Lindsay → here.
At the City Living Network, we help you launch, manage and monetize your own city-specific publication in just 30 days. And we have an entire course module teaching you how to podcast. What are you waiting for? Book a free call with Lindsay to get started.
